Archive for the 'Social Media' Category
Saturday, April 5th, 2008

Thanks to Heidi Kuisma for permission to use this Photo.
“Get The Glass” is an interactive flash website oriented around animation, gaming, and oddly enough: milk. In fact, it’s actually a microsite developed for the Got Milk? marketing campaign, a campaign that never seems to run out of money by the way. It must be working. The interactive gaming component has certainly crossed over into mainstream marketing strategies, so all of our student web design students should take note of what makes this site a success. You’ll notice the flash applications are not groundbreaking by any means, and they’re not intended to be; the focus is on the execution of the site’s message. Because the designers understood how to use interactivity as a tool to communicate rather than an end in itself, “Get The Glass” was recognized as one of 2007’s top microsites. Personally, I don’t want to drink more milk, which probably means that I’m already the victim of some other campaign, probably for grape soda.
Ryan Rode
Interactive Services Manager
Ashworth University
Posted in Effects, Commercial, Motion Graphics, Applications, Flash, Freelance, Animation, Trends, Digital Design, Advertising, Technology, Product Design, Innovation, Social Media, Web Design, Conceptual, Online Resources | No Comments »
Monday, March 10th, 2008

We decided it was time to perform some spring cleaning on our Myspace page, and with that we spent an afternoon on our Apple iBook G4, mashing up some HTML and CSS to make create our new sophisticated Myspace theme.
We first created this page in iWeb (available only on Mac OS), because iWeb allowed us to apply the reflection effect to our images quickly and easily. We then imported our site into Adobe (formely Macromedia) Dreamweaver. In Dreamweaver, we were able to incorporate our friends list, and comment box. Once completed, we uploaded our files to a webserver.
It’s tricky coding CSS. We had to first start off by creating an overlay to cover up the default myspace theme. Then we applied our HTML and CSS to our container DIV. There were a few quirks we had to workaround, but in the end we were able to create a nice theme for our Myspace presence. It’s a shame that it is only best viewed in Firefox.
When we get a chance, we’ll upload the steps as a PDF download for those who would like to create their own Apple-esque Theme for Myspace.
Jubril Olayiwola
Web Content Manager
Ashworth University
Posted in Web Design, Trends, Commercial, DIY Tips, Conceptual, Social Media, Graphic Design, Photography, Innovation, Online Resources | No Comments »
Friday, January 25th, 2008

Thanks to Robert Marinkovic for permission to use this Photo.
Cascading Stylesheets, or CSS, can be pretty awkward at times. It allows you total control over the presentation of a webpage within a browser; but having the resulting webpage look identical in each different browser (IE, FireFox, et al) can sometimes be difficult. Here’s a selection of handy tips I’ve found - see if they help you too.
100.01% Font Size
CSS: Getting Into Good Coding Habits says:
This odd 100.01% value for the font size compensates for several browser bugs. First, setting a default body font size in percent (instead of em) eliminates an IE/Win problem with growing or shrinking fonts out of proportion if they are later set in ems in other elements. Additionally, some versions of Opera will draw a default font-size of 100% too small compared to other browsers. Safari, on the other hand, has a problem with a font-size of 101%. The current “best” suggestion is to use the 100.01% value for this property.
Link Styling: “Love/Hate
Link Specifity says:
All of them can apply to a hyperlink, and in some cases, more than one will apply. For example, an unvisited link can be hovered and active at the same time as it’s an unvisited link. Since three of the above rules apply to the hyperlink, and the selectors all have the same specificity, then the last one listed wins. Therefore, the “active” style will never appear, because it will always be overridden by the “hover” style. (more…)
Posted in Apple, Effects, Illustrator, Photoshop, Commercial, Text, Applications, DIY Tips, Freelance, Animation, Logos, Portfolio, Motion Graphics, Trends, Photography, Technology, Graphic Design, Design Legends, Online Resources, Innovation, Social Media, Digital Design, Web Design, Conceptual, Type, General Design | No Comments »
Wednesday, January 16th, 2008



Ever walked around and see a terrible designed poster on the wall? Now you can take action with the Design Police. They have up to 5 different templates of stickers that will apply to possibly any design mistake people can make. Really nice idea, and I will surely print out some of these suckers!
Frederik Samuel
Creator of adgoodness
Ashworth University Contributing Blogger
*Frederik Samuel is an art director/designer working out of Toronto, Canada. Through his blog, adgoodness, Frederik comprehensively covers the best and worst advertising and design from around the globe. We’re excited to have Frederik Samuel as a member of our contributing bloggers’ network and would like to sincerely thank him for his generosity. Thanks Frederik!
Posted in Fashion, Trends, Digital Design, Web Design, Commercial, Text, Freelance, Logos, Portfolio, Applications, Conceptual, Type, Product Design, Photography, Graphic Design, Online Resources, Fine Art, Technology, Social Media, Innovation, Advertising, Art and Society, General Design | No Comments »
Wednesday, January 9th, 2008
Sony Ericsson has recently launched a colorful global mini-site to promote its new W910i and W580 models. Everything is conceived around a rather psychedelic experience that mixes music and colors and allows users to create unique and personalized kaleidoscopes.

It’s a nice site, and apparently a lot of people have already created their own kaleidoscope.
(more…)
Posted in Commercial, Motion Graphics, Trends, Digital Design, Effects, Applications, Animation, Flash, Logos, Web Design, Conceptual, Product Design, Graphic Design, Online Resources, General Design, Technology, Art and Society, Social Media, Innovation, Advertising, Video | No Comments »
Monday, January 7th, 2008

Thanks to Lyndal for permission to use this Photo.
As a web designer/developer, one role often required is to secure adequate web hosting for the website(s) you’ve been assigned to build. The kind of hosting you should pick should certainly be matched to the website — any colossal site rolled out for a new corporate product would not be hosted on a super budget hosting plan. But you shouldn’t go overboard and use hosting that is too advanced for the project either, especially if your client has a limited budget. In this post I’ll discuss the various types of web hosting available to better inform you. I’d love to hear your views too.
Shared Hosting
Shared hosting, also often called virtual hosting, is where your website is stored in it’s own directory on a web server which, generally speaking, hosts between a hundred and a thousand websites in total. Having this many different websites on one server means the costs of being hosted are kept to a minimum, but there are physical limitations imposed on you.
Pros:
- Very affordable, can be as low as $50 per year
- Easy and fast to set up — can be up and running in minutes
Cons:
- Limitations on bandwidth and web space
- Limitations on what software is available
- Websites can run slow, especially dynamic ones requiring processing on the server
- No admin control over the server (more…)
Posted in Commercial, Trends, Project Management, Digital Design, Photoshop, Illustrator, Freelance, DIY Tips, Flash, Applications, Web Design, Conceptual, Photography, Graphic Design, Online Resources, General Design, Product Design, Technology, Social Media, Innovation, Advertising, Video | No Comments »
Wednesday, January 2nd, 2008
Thanks to Joe Lanman for permission to use this Photo.
I am a freelance web designer and have been for some 6 months now. While I was doing very well, there were some days when I was making upwards of $300 just from a couple of templates, but for the past month or so the only money I have been making is through web design and coding contracts rather than selling templates which were far easier to make money on. I wanted to see whether it was simply the season or whether it was actually the way that the web design market was going, so I started up a thread on the DigitalPoint forum, which is the biggest webmaster forum for selling templates, web design contracts and the like. You can find the thread by clicking here.
We came to the conclusion in this thread that because so many people were joining the web design industry and more particularly joining through DigitalPoint, that it had pushed down prices massively and now template buyers are put off by purchasing quality templates at the price that they are worth.
The problem is that the forum gets cluttered up with newbie designers selling crap templates for a couple of dollars, whilst the top quality designs worth $100s end up down the pages where buyers don’t look. Then, to make it even worse, the template doesn’t sell or you end up selling it for $20 or something ridiculous like that.
(more…)
Posted in Commercial, Trends, Digital Design, Applications, Portfolio, Freelance, Flash, Web Design, Conceptual, Graphic Design, Online Resources, Technology, Art and Society, Social Media, Innovation, General Design | No Comments »
Friday, December 28th, 2007
This is definitely not the kind of content I’m generally interested in, but the UFC 79 website for the Nemesis match tomorrow night is impressive.
The idea of creating a mini-site for an event (also streamed live online) is interesting. The exemplary design execution in Flash succeeds in delivering a rough and engaging experience. Click on the image above to check out this great site…
Martina Savagno
Creator of Adverblog
Ashworth University Contributing Blogger
*Martina Savagno is an interactive marketer who chronicles the latest ideas and trends throughout the interactive media landscape. We thank Martina for giving us this opportunity to share her professional insights and industry analyses. For more information on the life and work of Martina Savagno, please visit her Adverblog, where contemporary advertising is covered from an insider’s perspective. Thanks Martina!
Posted in Commercial, Motion Graphics, Trends, Digital Design, Effects, Applications, Animation, Flash, Logos, Web Design, Conceptual, Graphic Design, Online Resources, General Design, Product Design, Technology, Social Media, Innovation, Advertising, Video | No Comments »
Friday, November 30th, 2007

Rather than just sending out a jpg across the interweb, Rockstar decided to do something different, and hired 4 mural artists to create this piece in a secluded warehouse in Williamsburg, Brooklyn. It took them 31 hours over the course of 2 days, once completed, they scored it to Liquid Liquid’s “Optimo” to seal the deal.
Click on the image above to view the impressive results.
Frederik Samuel
Creator of adgoodness
Ashworth University Contributing Blogger
*Frederik Samuel is an art director/designer working out of Toronto, Canada. Through his blog, adgoodness, Frederik comprehensively covers the best and worst advertising and design from around the globe. We’re excited to have Frederik Samuel as a member of our contributing bloggers’ network and would like to sincerely thank him for his generosity. Thanks Frederik!
Posted in Digital Design, Web Design, Conceptual, Trends, Motion Graphics, Effects, Commercial, Social Media, Innovation, Graphic Design, Online Resources, General Design, Product Design, Technology, Advertising, Art and Society, Video | No Comments »
Thursday, November 8th, 2007

Wordpress, a web-based semantic publishing software, was initially used mainly as a blogging tool for web writers, journalists, and other content-junkies (or is it content-jockies?). Writers from any sector could type their articles and post to the web within a matter of minutes. They can even choose from a library of themes (design templates) to apply to their blog for visual aesthetics. Even with these tools at their disposal, many blogs were not written to include Call2Action language, and the themes, although pleasant, may not have had the “corporate” or “professional” look that many small businesses or corporations were looking for. (more…)
Posted in Web Design, Commercial, Conceptual, Social Media, Advertising, Art and Society | 3 Comments »